Description
This conference will provide farmers with access to the best practices, minds and insights to build a direct-to-market business.
4 Levers for your farm to succeed selling direct:
- Quality
- Brand
- Price
- Convenience
Keynote Speaker:
Janelle Maiocco, CEO of Barn2Door
Agenda:
Quality
- Regenerative Practices – Stewardship Leads to Quality Products
- Keynote Speaker – TBA
- In Practice – Speaker: Kelsey Ducheneaux
- Quality: Committing to Regenerative Agriculture Best Practices – the impacts on community health, land, ecosystem
Brand
- Beating Big Box Grocers – Buyers are Willing to Pay a Premium for your Local Food
- Keynote Speaker – Nona C. Jones, Facebook
- Read More: Spotlight: Nona Jones of Facebook
- In Practice – Speaker: Valerie Luhman
- Branding: Branding – Using Email and Social Media to build your Farm Brand to engage new buyers and build loyalty
Price
- Pricing to Move Your Products – Streamlining Operations and Increasing Margins
- Keynote Speaker – Paul Greive, CEO of Pasturebird
- Read More: Spotlight: Paul Greive of Pasturebird
- In Practice – Speaker: Tom Bennett
- Pricing: Building Recurring Revenues with Subscription Bundles
Convenience
- Convenience Wins: Buyers Love Local Food, but they Love Convenience More
- Keynote Speaker – TBA
- In Practice – Speaker: Jessica Evans
- Convenience: Delighting Customers with Delivery
