Marketing and Engagement Coordinator

at Frog Hollow Farm

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Part Time

United States

Frog Hollow Farm is a certified organic family owned and operated orchard located outside the San Francisco Bay Area in Brentwood, CA.  We are renowned in the Bay Area and beyond for our exceptionally delicious fruit and artisan food products. We are committed to regenerative agricultural production and are proud to make several tons of compost on our farm every year, foster pollinators and beneficial insects through habitat plantings, and hand prune and harvest each of our 60,000 trees with love.  We sell direct to consumers via Certified Farmer’s Markets, in-house mail order, and Community Supported Agriculture programs, a retail shop/café at Ferry Building Marketplace in San Francisco and wholesale to other specialty food retailers and independent grocers.

We seek an enthusiastic and organized self-starter with a positive attitude to join our Community Supported Agriculture team as Marketing & Engagement Coordinator. You must be located in the Bay Area and be able to come to the farm 2-3 days per week with 1-2 work from home days. 

Your role:

As Marketing & Engagement Coordinator, you will wear many hats. Everyone on our small but mighty team contributes as needed to support the success of the program but you will have core responsibilities for which you have ownership. You bring design skills, are versed in Squarespace or a web CMS, have excellent oral and written communication, and have experience using Mailchimp or other web marketing platforms. You are detail oriented, flexible, and bring ideas to the table. Must be able to create and work in spreadsheets. 

Primary Responsibilities:

Marketing and Direct Sales:

  • Create weekly product promotion campaigns for established members
  • Create promotional materials such as posters & fliers and template emails
  • Build opportunities and coordinate efforts to expand delivery locations
  • Contribute to website updates
  • Establish and maintain CSA identity on online platforms such as Nextdoor business and Local Harvest

CSA Member Engagement and Tracking:

  • Contribute regularly to our weekly newsletter and blog
  • Engage and support our site hosts through monthly emails and other communication as needed
  • Create site member maps using Google Maps as needed
  • Perform weekly calls to maintain membership including subscription renewal calls and other customer service related calls
  • Track member referrals and disseminate rewards
  • Compile and track school site holiday calendars, oversee school site delivery change communications, and coordinate outreach opportunities
  • Assist at three farm-based CSA member events per year
  • Draft and disseminate other member communications as needed

Other responsibilities:

  • Work with our software rep to resolve issues
  • Assist with product and SKU creation
  • Assist in managing stock
  • Customer Service as needed
  • Other projects as assigned

Qualifications:

Qualified candidates will have a demonstrated interest in sustainable agriculture and an outgoing and friendly nature with a go getter attitude. We are looking for a motivated self-starter who will bring their ideas and enthusiasm to the table to help us grow our CSA. Two plus years of experience in a coordinator level capacity, preferred. Must be organized and detail-oriented with willingness to be flexible with schedule and availability. 

Desired Skills:

  • Proficiency in Google Docs & Maps
  • Adobe InDesign
  • Squarespace
  • Proficiency in Microsoft Excel/Google Sheets
  • Graphic design skills using Canva, Adobe or other applications
  • Mailchimp or other online marketing platform
  • Aptitude for learning new software applications

Requirements:

  • This position requires reliable transportation other than public transportation
  • This position requires the ability to lift 14 -20 pounds
  • This position requires the employee to be a licensed driver with a safe driving record
  • This position requires occasional weekend work during the summer season and may require occasional early morning work or late evening work
  • If working remotely, this position requires a computer and telephone
  • Must be able to commit to a minimum of one year

Conditions of Employment:

  • This is part-time hourly position starting at $22.00 per hour with eligibility for a pay increase after 4 months of demonstrated success
  • This position is between 30-35 hours a week, depending on season
  • This position is benefits eligible
  • The employee must work at the farm 2-3 days per week as requested and may work remote 1-2 days. Currently, this position is remote due to Shelter In Place orders.