Common Grain Alliance is a young non-profit working to elevate regional grain and grain producers in the Mid-Atlantic. We connect small- to mid-size grain growers, millers, and bakers to strengthen the non-commodity grain value chain and create a viable market for regional grain products.
You will produce consistent, on-brand, original content in 1-2 Instagram posts per week. Your posts will achieve the following three objectives:
- Promote the Common Grain Alliance mission, publicize our programming, and reinforce our brand
- Amplify the voices of others, namely: our members; our partners; other regional grain initiatives; other grain advocates; including home bakers, farmers, chefs, millers, cooks, activists, and citizens. This content can be original, or a credited repost made original by adding a comment, context, or showing how the effort complements CGA programming and objectives.
- Actively increase our followers by: consistently engaging with accounts that engage with our posts and follow our branded hashtags, and by rewarding those accounts with comments, reposts, and original content. Following interesting threads to selectively find new accounts to follow and engage with. No bots or blasts please.
You will be responsible for making sure you are allocating your content equitably across all accounts we are engaging with, and for tracking a few metrics in a spreadsheet so you can learn what types of posts work.
You will prepare a short report to the Board of Directors once a month with your metrics (we’ll provide a template).
We will provide starting lists of member accounts and partners, on-brand hashtags to promote, and other hashtag clusters to draw upon, but you will be expected to maintain these lists to keep the account current. We will also help you with content, connecting you to members, helping with messaging, and suggesting topics, as needed.Apply via Regen Farming News →