Soil Heroes enables businesses to engage with farmers to facilitate the transition towards regenerative (organic) agriculture by paying farmers for generating environmental benefits (ecosystem services). Our mission unlocks a whole new business model for farmers to accelerate the transition towards regenerative (organic) agriculture. We provide scientifically proven and transparent evidence on improvements in carbon, biodiversity, water, and nutrients. Therefore, we rely on data acquired from satellite, field measurements, and farmers’ inputs to present the exact impact per regenerated hectare. We are fully transparent and connect businesses and farmers to create a meaningful impact by building long-term partnerships that transcend the regenerative movement.