Description

This toolbox by Design a Better Business provides the tools required to master ambiguity and create value from uncertainty. The tools originate from the book Design a Better Business, that introduces readers to the Double Loop design process, a practical approach to creating and growing value using collaborative practices. The Double Loop maps the design journey into 7 steps, starting with preparing for the journey, and ending with scaling your results. In the middle is a Double Loop: an iterative cycle of refining your point of view, building more understanding, generating new ideas, prototyping those ideas, and validating the outcomes of showing the prototypes to actual customers.

The Double Loop is founded on a simple observation: every project, product, company, change, or idea, starts with a point of view. It might be based on fact. It might be based on assumptions. Whatever your point of view, using it to create lasting change requires work and a movement from the beginning toward the goal line. The Double Loop takes your point of view into account, while adding rigor and continuity to the design process. This means, that your point of view is always informed by understanding and that that understanding will spark new ideas, further enhancing your point of view.

The only way to start thinking as a designer is to live it. Feel the uncertainty in your bones when going on this design journey.

View website

Like this tool?

Sign up for the newsletter to stay in the loop

Sign up now

Related Tools

All tools

More related resources

Landscape Sourcing: An introduction

events

22 October 2020

Time: 13:00 in Amsterdam time

doing business

Site Lead

jobs

Rembrandt, IA 50576, USA

doing business

By 4 Returns

Published

Victorian Territory Manager

jobs

Melbourne VIC, Australia

doing business

By 4 Returns

Published

Investing in Regenerative Agriculture and Food

courses

Time: 17 short videos of 10-15 min.

doing business, regenerating farms

Tag a friend?