The authors wrote this free playbook in order to help entrepreneurs gain a deeper understanding of their product and whether it can succeed. The guide will teach you quickly how to validate the product-market fit, talk to users, and put together prototypes.

First you will validate the problem, then the market, then the product, and finally the willingness to pay. By the end of the process, you can focus on building your product and feel more confident in its ability to succeed!

Submitted by: Steve Kennedy, RSM