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Barn2Door: The Direct 2020 Farm Conference

Start date: 04-08-2020

End date: 04-08-2020

Duration: 7:00 am - 3:00 pm PDT / 10:00am - 6:00 pm EDT

Organised by: Barn2Door



  • Livestock


This conference will provide farmers with access to the best practices, minds and insights to build a direct-to-market business.

4 Levers for your farm to succeed selling direct:

  1. Quality
  2. Brand
  3. Price
  4. Convenience

Keynote Speaker:

Janelle Maiocco, CEO of Barn2Door



  • Regenerative Practices – Stewardship Leads to Quality Products
  • Keynote Speaker – TBA
  • In Practice – Speaker: Kelsey Ducheneaux
  • Quality: Committing to Regenerative Agriculture Best Practices – the impacts on community health, land, ecosystem


  • Beating Big Box Grocers – Buyers are Willing to Pay a Premium for your Local Food
  • Keynote Speaker – Nona C. Jones, Facebook
  • Read More: Spotlight: Nona Jones of Facebook
  • In Practice – Speaker: Valerie Luhman
  • Branding: Branding – Using Email and Social Media to build your Farm Brand to engage new buyers and build loyalty


  • Pricing to Move Your Products – Streamlining Operations and Increasing Margins
  • Keynote Speaker – Paul Greive, CEO of Pasturebird
  • Read More: Spotlight: Paul Greive of Pasturebird
  • In Practice – Speaker: Tom Bennett
  • Pricing: Building Recurring Revenues with Subscription Bundles


  • Convenience Wins: Buyers Love Local Food, but they Love Convenience More
  • Keynote Speaker – TBA
  • In Practice – Speaker: Jessica Evans
  • Convenience: Delighting Customers with Delivery
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